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Primary Research by Vantiv Shows New Trends in Omnicommerce

Primary Research by Vantiv Shows New Trends in Omnicommerce

Study Shows the Growth and Adoption of Omni-channel Commerce Is Necessary for the Seamless Experience Consumers Desire


CINCINNATI - June 19, 2013 - Vantiv, Inc. (NYSE: VNTV), a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, released today its primary research on Omnicommerce and the Customer Experience.  The Company will hold a live webinar detailing these findings today from 12:00 p.m. to 1:00 p.m. ET.

"Our research shows that consumers are increasingly seeking integrated and consistent 'Omni-channel' shopping experiences online, in-store and through mobile devices," said Moira Tamayo, senior vice president of marketing. "To make purchase transaction experiences seamless, merchants and financial institutions must provide an omnicommerce purchase experience that integrates rewards, security, financial management tools and other value-added functionality."

Vantiv and its research partner Mercator Advisory Group conduct primary research on payments trends in the United States.  A cross-section of U.S. consumers, merchants and financial institutions are asked details about how they use payment services and how they expect to do so in the future.  Today's webinar and white paper release will fully detail these findings.  Selected data and insights from Vantiv's research are outlined below:

Selected Research & Findings

Consumers blend multiple channels in the shopping process:
-- 61% of respondents researched an item online and then purchased it in-store,
-- 50% of respondents researched and purchased an item online, and then picked it up in-store,
-- 35% of respondents saw an item in-store, researched/checked price on the phone and then purchased it online, 
-- 29% of respondents saw an item in-store, received a coupon on their phone and then purchased it in-store. 

Millennials lead the way in omnicommerce trends:
-- 31% of Millennials (compared to 20% of all consumers) use a mobile device to price compare an item then purchase online,
-- 29% of Millennials (compared to 17% of all consumers) use a mobile device to price compare an item then purchase in another store. 

Consumers can be motivated to use alternative payment methods:
-- 44% of respondents would use an alternative payment type if provided with a discount,
-- 42% of respondents would use an alternative payment type if they could earn added rewards. 

During today's live webinar, industry experts David Cristman, director of strategic programs at Vantiv, Lorena Harris, vice president for corporate marketing at Vantiv, and Ken Paterson, head of research operations at Mercator Advisory Group, will further detail how financial institutions and merchants can position themselves to capitalize on these Omnicommerce trends.

To participate in this informative webinar, please register at  The white paper will be available for download at at the conclusion of the event.

For more information about the Vantiv Insights series, to replay previous webinars, or to download articles from the Vantiv Resource Library, visit To learn more about Vantiv, please visit or on Twitter, Facebook, LinkedIn, Google+, and YouTube.

Andrew Ciafardini
Director of Public Relations

About Vantiv, Inc.
Vantiv, Inc. (NYSE: VNTV) is a leading, integrated payment processor differentiated by a single, proprietary technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes in the U.S., enabling them to address their payment processing needs through a single provider. We build strong relationships with our customers, helping them become more efficient, more secure and more successful. Vantiv is the third largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S. The company's growth strategy includes expanding further into high growth payment segments, such as ecommerce, payment facilitation (PayFacTM), mobile, prepaid and information solutions, and attractive industry verticals, such as petroleum, business-to-business, government, healthcare, gaming and education. For more information, visit

© Copyright Vantiv, LLC.  All rights reserved.  Vantiv, the Vantiv logo, and all other Vantiv product or service names and logos are registered trademarks or trademarks of Vantiv, LLC in the USA and other countries.  ® indicates USA registration.

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