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|Primary Research by Vantiv Shows New Trends in Omnicommerce|
Primary Research by Vantiv Shows New Trends in Omnicommerce
CINCINNATI - June 19, 2013 - Vantiv, Inc. (NYSE: VNTV), a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, released today its primary research on Omnicommerce and the Customer Experience. The Company will hold a live webinar detailing these findings today from 12:00 p.m. to 1:00 p.m. ET.
"Our research shows that consumers are increasingly seeking integrated and consistent 'Omni-channel' shopping experiences online, in-store and through mobile devices," said Moira Tamayo, senior vice president of marketing. "To make purchase transaction experiences seamless, merchants and financial institutions must provide an omnicommerce purchase experience that integrates rewards, security, financial management tools and other value-added functionality."
Vantiv and its research partner Mercator Advisory Group conduct primary research on payments trends in the United States. A cross-section of U.S. consumers, merchants and financial institutions are asked details about how they use payment services and how they expect to do so in the future. Today's webinar and white paper release will fully detail these findings. Selected data and insights from Vantiv's research are outlined below:
Selected Research & Findings
Consumers blend multiple channels in the shopping process:
Millennials lead the way in omnicommerce trends:
Consumers can be motivated to use alternative payment methods:
During today's live webinar, industry experts David Cristman, director of strategic programs at Vantiv, Lorena Harris, vice president for corporate marketing at Vantiv, and Ken Paterson, head of research operations at Mercator Advisory Group, will further detail how financial institutions and merchants can position themselves to capitalize on these Omnicommerce trends.
To participate in this informative webinar, please register at http://info.vantiv.com/omnicommerce. The white paper will be available for download at vantiv.com/research at the conclusion of the event.
For more information about the Vantiv Insights series, to replay previous webinars, or to download articles from the Vantiv Resource Library, visit vantiv.com/research. To learn more about Vantiv, please visit vantiv.com or on Twitter, Facebook, LinkedIn, Google+, and YouTube.
About Vantiv, Inc.
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